Incorporate Pinterest Predicts Trends for 2024 at Your Next Event

Pinterest, the visual discovery engine, has long been a harbinger of upcoming fashion, beauty, and lifestyle trends. With its vast repository of visual content and millions of users curating and sharing ideas, Pinterest has established itself as a trailblazer in trend forecasting. From haute couture to home decor, Pinterest serves as a virtual crystal ball, offering insights into what lies ahead in the realm of style and creativity.

So, without further ado, I’ll reveal my favorite Pinterest Predicts trends and discuss some intriguing ways that you can incorporate them into your next event. 

My Top Six Pinterest Predicts Trends for 2024

Pinterest Predicts Trend #1: Blue Makeup

Get ready to make a statement with bold blue hues adorning your eyelids. Blue makeup is set to be a major trend in 2024, with Pinterest users saving and sharing images of vibrant cobalt eyeshadows and azure eyeliners. Whether it’s a subtle pop of color or a dramatic smoky look, blue is the new black when it comes to makeup.

Cosmetic companies specializing in bold and vibrant makeup lines would be perfect for leveraging the blue makeup trend. Brands could set up interactive makeup stations at events. Visitors could experiment with different shades of blue eyeshadows, eyeliners, and lipsticks under the guidance of professional makeup artists. Additionally, these brands could host tutorials or workshops showcasing creative ways to incorporate blue makeup into everyday looks.

Pinterest Predicts Trend #2: Big Hair

Say goodbye to sleek and polished hairstyles because big hair is back in a big way. Pinterest predicts a resurgence of voluminous locks reminiscent of the ’80s and ’90s. Think bouncy curls, teased bouffants, and tousled waves that exude confidence and attitude. Embrace your mane and let it take center stage this year.

Haircare brands could capitalize on the big hair trend by offering styling sessions at their experiential marketing events. Attendees could receive personalized consultations from hair experts and learn techniques for achieving voluminous hairstyles at home. Brands could also showcase their range of volumizing products through product demonstrations and sampling stations.

Pinterest Predicts Trend #3: Bows

From hair accessories to clothing embellishments, bows are making a comeback in 2024. Pinterest users are pinning images of oversized bows adorning ponytails, delicate bow-tie blouses, and statement bow belts. This feminine and playful trend adds a touch of whimsy to any outfit, making it perfect for those who want to inject some fun into their wardrobe.

Fashion brands known for their playful and feminine aesthetic could embrace the bow trend at their marketing events. They could design immersive installations featuring oversized bows as the focal point, inviting attendees to interact and take photos. Additionally, brands could offer bow-making workshops where participants can create their custom bow accessories using fabric and ribbon materials provided by the brand.

Pinterest Predicts Trend #4: Western Gothic

Combining elements of the Wild West with a dark and edgy aesthetic, Western Gothic is set to be a fashion-forward trend this year. Pinterest is abuzz with images of cowboy boots paired with leather jackets, fringe detailing, and statement belt buckles. It’s a modern take on a classic style that adds a rebellious twist to traditional Western wear.

Fashion labels with a penchant for blending edgy and eclectic styles could tap into the Western Gothic trend at experiential events. Brands could design immersive environments inspired by the Wild West but infused with a dark and mysterious aesthetic. Attendees could explore themed installations, try on Western-inspired clothing and accessories, and participate in photo opportunities with professional photographers capturing their gothic Western looks.

Pinterest Predicts Trend #5: Knockout Workouts

The fitness world has witnessed a surge in the popularity of kickboxing, karate, and other martial arts-related activities as effective workout trends. Blending elements of self-defense techniques with high-intensity cardio, these workouts offer a dynamic and engaging way to enhance physical fitness while learning valuable skills. Kickboxing, with its combination of punches, kicks, and knee strikes, provides a full-body workout that improves cardiovascular health, strength, and agility. Similarly, karate emphasizes discipline, focus, and flexibility through its series of punches, kicks, and blocks, promoting both mental and physical well-being.

Brands can strategically leverage the rising trend of kickboxing, karate, and martial arts-related activities by showcasing specialized fitness apparel crafted with durable yet flexible materials, offering innovative equipment designed for safety and functionality, providing cutting-edge fitness tech solutions like workout tracking apps, and presenting tailored nutrition products to support energy and recovery. Additionally, martial arts studios and gyms can be featured, highlighting specialized classes and branded merchandise. By aligning with this trend, brands can captivate event attendees seeking dynamic and empowering fitness experiences, ensuring maximum engagement and resonance with their target audience.

Pinterest Predicts Trend #6: Jazz Revival

Step back in time to the Roaring Twenties with a Jazz Revival trend that celebrates the glamour and sophistication of the era. Pinterest is filled with images of flapper dresses, Art Deco jewelry, and vintage-inspired hairstyles that pay homage to the spirit of the Jazz Age. It’s a trend that embraces opulence and elegance, bringing a touch of old-world charm to modern-day fashion.

Luxury fashion houses with a penchant for vintage-inspired designs could channel the Jazz Revival trend at their marketing events. Brands could host exclusive fashion shows or runway presentations featuring glamorous flapper dresses, Art-Deco jewelry, and jazz-inspired accessories. Attendees could enjoy live jazz performances, sip on prohibition-era cocktails, and shop limited-edition collections inspired by the Roaring Twenties.

Capture Pinterest Trends At Your Next Event

Pinterest predictions for 2024 offer a diverse array of trends that cater to every style and personality. Whether you’re a fan of bold makeup, retro-inspired fashion, or relaxed loungewear, there’s something for everyone to explore and experiment with this year. 

At Paige Creative, we are experts at designing events that align your brand identity with these emerging trends and creating immersive experiences that resonate with your target audience. Reach out to us to find out how your brand can effectively leverage experiential marketing events to drive engagement, foster brand loyalty, and generate buzz in 2024.