Discover event tips and tricks for your next corporate event or retreat. Write a short paragraph here about what your blog will be about so that they know what to expect from this page!
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As an employee, I learned how to become an excellent event planner, which required learning how to balance the budget for the event and assemble crews of experts from our network to pull it all off. However, as a small business owner, I knew I had to find a productivity framework that would scale so I could juggle multiple events at once. Enter, the 12-Week Year.
The market is thriving but the dynamics within the beauty industry are evolving rapidly. Increasing demands and constantly evolving trends can make it difficult for brands to stand out, especially among Gen-Z consumers who have had less time to tether themselves to legacy brands. Experiential marketing introduces new ways of understanding and connecting with Millennial and Gen-Z consumers. It is becoming increasingly vital for brands, and these demographics are eager to start experiencing the world in real life again.
To stay ahead, brands must adapt to emerging trends that resonate with consumers. The question is, how does that translate into a live event?
Coffee shops are bustling hubs of activity, where the aroma of freshly brewed coffee mingles with the hum of conversation, creating an atmosphere that is perfect for experiential marketing. Coffee shops offer instant exposure for your pop-up events and an intimate setting for invitation-only events while also providing amenities, ambiance, and brand synergy.
So, let’s talk about why I think coffee shops are hidden gems, and how brands can leverage these spaces to generate buzz, foster connections, and leave a lasting impression on their audience.
Events are fun but planning can be stressful. This free checklist will help you in staying organized and on the right track when designing your upcoming events!
Event Design Checklist
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