Discover event tips and tricks for your next corporate event or retreat. Write a short paragraph here about what your blog will be about so that they know what to expect from this page!
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I’ve dedicated my career to the art of creating immersive and impactful events that leave a lasting impression on attendees. From product launches to corporate retreats, I’ve seen firsthand the transformative power of attention to detail in shaping the attendee experience. Panel discussions are a cornerstone of knowledge sharing, collaboration, and networking. Whether you’re hosting […]
Promotional items serve as invaluable tools for businesses striving to enhance brand visibility and forge lasting connections with their target audience. From branded pens to custom t-shirts, these items have long been a staple in the marketer’s toolkit. However, not all promotional swag is created equal. Too often, we witness branded tote bags and water […]
Pinterest, the visual discovery engine, has long been a harbinger of upcoming fashion, beauty, and lifestyle trends. With its vast repository of visual content and millions of users curating and sharing ideas, Pinterest has established itself as a trailblazer in trend forecasting. From haute couture to home decor, Pinterest serves as a virtual crystal ball, […]
You might be surprised to learn that events like employee retreats, conferences, or even experiential marketing events for the public all have components that can be deducted as expenses. The key is getting organized and tracking your expenses effectively. When you have a good understanding of what components of these events are tax deductible, it can lead to significant savings.
Discover the rising trend of the Sober Curious Movement in “Healthy, Wealthy, and Sober Curious” article. Dive into why consumers are reevaluating their drinking habits, the cultural impact, and the allure of elevated mocktails for health, wellness, and beauty brands. Learn how to leverage mocktails in experiential marketing, crafting bespoke drink menus, and incorporating interactive elements. Join the movement and toast to a future of balance, wellness, and connection with Paige Creative.
As an employee, I learned how to become an excellent event planner, which required learning how to balance the budget for the event and assemble crews of experts from our network to pull it all off. However, as a small business owner, I knew I had to find a productivity framework that would scale so I could juggle multiple events at once. Enter, the 12-Week Year.
Coffee shops are bustling hubs of activity, where the aroma of freshly brewed coffee mingles with the hum of conversation, creating an atmosphere that is perfect for experiential marketing. Coffee shops offer instant exposure for your pop-up events and an intimate setting for invitation-only events while also providing amenities, ambiance, and brand synergy.
So, let’s talk about why I think coffee shops are hidden gems, and how brands can leverage these spaces to generate buzz, foster connections, and leave a lasting impression on their audience.
The market is thriving but the dynamics within the beauty industry are evolving rapidly. Increasing demands and constantly evolving trends can make it difficult for brands to stand out, especially among Gen-Z consumers who have had less time to tether themselves to legacy brands. Experiential marketing introduces new ways of understanding and connecting with Millennial and Gen-Z consumers. It is becoming increasingly vital for brands, and these demographics are eager to start experiencing the world in real life again.
To stay ahead, brands must adapt to emerging trends that resonate with consumers. The question is, how does that translate into a live event?
Why Include a Retreat Welcome Gift? First impressions count! Your retreat welcome gift is the first interaction your guests have with your retreat. It sets the tone for the entire event, making your attendees feel valued and appreciated from the moment they arrive. A retreat welcome gift can be personalized in a few ways; using […]
Events are fun but planning can be stressful. This free checklist will help you in staying organized and on the right track when designing your upcoming events!
Event Design Checklist
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