Launch event case study

Vizzy Mimosa Launch

About The Event

To spotlight Vizzy’s new mimosa flavored seltzer, we brought the brand to life through an elevated summer brunch experience. Set at Bar Avec in Chicago’s River North, the event blended laid back vibes with bold flavor, creating the perfect mix of brand storytelling and social buzz.

Event Results with paige creative

The event drove strong local brand awareness and positioned Vizzy as the go to summer seltzer. Celebrity hosts from The Bachelor drew influencer and media attention, while interactive brand moments like lawn games, a live DJ, and styled photo ops generated a steady stream of organic content. Guests left with positive brand associations, and Vizzy saw an uptick in social engagement and in market visibility aligned with the campaign’s seasonal goals.