Discover event tips and tricks for your next corporate event or retreat. Write a short paragraph here about what your blog will be about so that they know what to expect from this page!

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The market is thriving but the dynamics within the beauty industry are evolving rapidly. Increasing demands and constantly evolving trends can make it difficult for brands to stand out, especially among Gen-Z consumers who have had less time to tether themselves to legacy brands. Experiential marketing introduces new ways of understanding and connecting with Millennial and Gen-Z consumers. It is becoming increasingly vital for brands, and these demographics are eager to start experiencing the world in real life again.

To stay ahead, brands must adapt to emerging trends that resonate with consumers. The question is, how does that translate into a live event?

Close-up of makeup brushes in front of a blurred background.

Events are fun but planning can be stressful. This free checklist will help you in staying organized and on the right track when designing your upcoming events!

Event Design Checklist

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