Nickelodeon Big Nate Bus Tour

Nickelodeon´s new show event case study

Attendees

6000+

6

Event Reach

10.4M+

Brand Activation

Events

Big Nate Movie Launch

About The Event

To launch Nickelodeon’s new show Big Nate, Paige Creative
produced a nationwide mobile activation featuring six back-to-
school bashes across major cities including LA, Miami, Chicago,
Philadelphia, New York, and Boston. Thousands of kids and
families attended these free, high-energy events, which included
branded Big Nate giveaways, themed crafts, and an interactive
Escape the Detention Hall game inside a custom school bus.

Event Results with paige creative

Paige Creative turned a simple promotion into an immersive,
family-friendly experience that brought the Big Nate universe
off-screen and into real life. The activation drove strong
regional buzz, built early audience loyalty, and created lasting
brand impressions through hands-on engagement and
shareable, kid-focused moments.

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