Fit Foundation Launch Series event case study

Maybelline Fit Me Campaign

About The Event

The Dating IRL event series was a multi-city campaign designed to launch Maybelline’s Fit Me foundation in a way that felt fresh,
relevant, and real. Blending beauty with connection, the
experience brought the brand into the lives of modern singles
across New York, Chicago, Miami, and Los Angeles.

Event Results with paige creative

The campaign generated buzz and product discovery in four
key markets through immersive, emotionally resonant
touchpoints. Guests actively engaged with the Fit Me line,
shared their experiences across social media, and created
branded content, from headshots to dating recaps. By merging
live interaction with beauty education, the activation increased
brand affinity, supported retail momentum, and positioned Fit
Me as a go-to foundation for everyday confidence.